Internet
Advertising - Limousine Services
About our Company and Advertising
Service
My name is Jay Bauder, Owner of
DesignTeks. We are an internet marketing and consulting firm specializing
in generating interent traffic for a variety of business segments, one
of which is Limousines. Combined our sites genereate over 200,000
unique visitors per month each highly targeted to a specific industry.
The Limos-In.com site currently generates
close to 10,000 unique visitors per month, with almost all of our traffic
coming from one of the major search engines (AOL, Yahoo, Google, MSN).
This is the best type of traffic you can get from the internet ... someone
actively looking for limousine service. Click
Here for June 2002 Stats
Listings and Fees
Our listing fee is $50 per city
page listed on per year. We give a FREE 3 month signup bonus to new signups
which makes the first term 15 months. Sites remain listed in the
order they signup for service.
Money Back Guarantee
We want satisfied clients period.
We offer a 100% Money Back guarantee anytime during the first 90 days,
where we will refund ALL of your money. At anytime after the initial
90 days we provide a guarantee anytime during the first 90 days, where
we will refund ALL of your money. At anytime after the initial 90
days we provide a prorated refund based on the number of months remaining
in that term.
Sign Up for Service
To sign up for service simply send
an email to
designteks@yahoo.com
and include your companies contact information including the email address
you would like to receive messages at and a link to your website if you
have one. If you are also in need of a website,
contact us we have a great source that does top quality work at reasonable
rates.
If you are
new to the internet or advertising on the internet we have created an informational
page below to help you get started. We'll give you the basics about
internet advertising and provide links to some other sites that you may
want to consider.
Call Jay
Bauder @ 815-293-0986 For Additional Information
Understanding
Limousine Company Advertising
Summary
/ Background
Compared to
the more traditional methods of advertising the internet is a very cost
effective source for capturing leads and new customers. You need
to understand a few basics about your specific business before you can
really assess whether your advertising methods are cost effective.
This page is
designed to help you get a better understanding of Internet Advertising.
If you are new to internet advertising then take a quick read through the
page.
Value of
a New Customer
Cost of
Acquiring New Customer
Cost Effective
Advertising
Hits vs
Unique Visitors
Search
Engine Traffic vs. General Traffic (Conversion)
Other Internet
Advertising Sources
About Our
Advertising Service / Company
What is the "Value"of
New Customer
From speaking
with Limo companies we have found many do not know the true value of acquiring
a new customer. Most respond with the price of the type
of trip that they are taking. They think in terms of a single ride.
What percentage of your current business is repeat business ? What
percentage of your current business is from referrals ? What percentage
of your high margin rides (weddings etc) is repeat business. To calculate
the true value of a new customer you will need to use averages for the
following.
(Avg
Profit per Trip * Average # of Trips)
+
(Avg Profit
per Trip * Avg Referrals per Customer)
As a
simple example - Assuming Only Airport
$60 Airport
Trip - Price
$30 Airport
Trip - Expense (Gas, Driver, Tolls)
$30 Airport
Trip - Profit
Avg Customer
takes 1.5 Trips per year
Avg Customer
Life 3 years
Avg Customer
refers .5 people
($60*1.5*3)
+ (($60*1.5*3)/2)
= $405.00
in Sales Or $202.50 Profit
A more
complex example
$60 Airport
Trip - Price
$30 Airport
Trip - Profit
$250 Wedding
Trip - Price
$150 Wedding
Trip - Profit
10% Wedding
Trips / 90% Airport Trips
Avg Customer
takes 1.5 Rides per year
Avg Customer
Life 3 years
Avg Customer
refers .5 people
(($60*1.5*3)*
+ (($60*1.5*3)/2)*.9) +(($250*1.5*3)* + (($250*1.5*3)/2)*.1)
=
$597 in Sales Or $324 Profit
Cost of Acquiring a New Customer
Again when
we ask a lot of companies what their cost of acquiring a new customer is,
they do not know. You need to understand and track your advertising
efforts so you can determine which to continue and which to stop.
For every new customer who contacts you need to know "HOW" they heard about
you.
Whether they
saw an ad in the Yellow Pages, Local Newspaper, Radio Ad, Internet,
etc. or whether they were referred by an existing customer, the only way
for you to continue to improve your advertising effectiveness is to monitor
the results (new customers). If you are not asking where they found
you ... you need to.
The cost of
acquring a new customer is the Cost of a Method / # of new customers from
that method.
As an example
:
Yellow Pages
Ad - $500 per year - Gets 5 New Cusotmers per month (or) 60 per year
Weekly Newspaper
Ad - $25 - Gets 2 New Customers Each Time Run
Radio Spot
- $200 - Gets 5 New Customers Each Time Run
Internet -
$100 per year - Gets 3 Customers per Month (or) 36 per year
Referrals
- FREE - Gets 5 New Customers per Month (or) 60 per year
Cost Per
New Customer
Yellow Pages
Ad = $500/60 = $8.30
Weekly Newspaper
Ad = $25/2 = $12.50
Radio Spot
= $200/5 = $40
Internet =
$100/ 36 = $2.77
Referrals
- FREE
Obviously the
most important thing you can do is ask for referrals from your existing
customers. Give them a discount coupon for referrals or tell them
refer 3 new customers and get a free trip, be creative but working your
existing customer base for new referrals will always be your best source
of new clients.
Cost Effective
Advertising
Once you know
the value of acquiring a new customer and the cost per method of acquiring
a new customer. You will understand which methods are cost effective
and which methods are not. In the truest sense anytime you can get
a new customer for less than your companies value of getting a new customer
you would want to do so. The Reality is that you do not have an unlimited
advertising budget, so you need to focus on those methods providing the
greatest return. This is where using the internet should fit into
your advertising strategy / budget.
HITS vs Unique Visitors (And Conversion
Ratio)
Many companies
focus solely on the number of hits that a particular site receives.
When they call us they ask how many "hits" we are getting. Want
to see our hit Stats for June 2002 (Check Total Hits 90,000+
on June 20th) ... wow 4,500 hits per day ... not so fast. First "Hits"
are not the measure you should be interested in, because a "hit" is registered
everytime a file on our page is accessed.
You want to
know how many people visited a site, NOT how many files were displayed.
You are intersted in "Unique Visitors" Want
to see our Visitors for June 2002 (Check Total Visits
6,000+ on June 20th). Our site gets right about 300 unique visitors
per day.
Further even
the number of unique visitors doesn't give you a true indication of a sites
referral potential ... I could put your banners on a Britanny Spears sitewith
100,000 unique visitors per day and none of them are going to rent a limo
from you.
Search Engine vs General Traffic (Conversion)
Ultimately
all you care about is how many of these visitors will call you and inquire
about your business, and how many of those you can convert to customers.
The primary benefit of our site is that our traffic arrived at our page
from one of the major search engines after having entered a phrase specifically
related to limo services.
This means
they are actively looking for a limousine company, very similar to the
yellow pages, you don't read through the yellow pages and you don't enter
a limo service phrase in a search engine unless you are looking for the
service.
Other Internet Advertising Sources
There are
a variety of online advertising sources for limo companies and we provide
a list to the ones we are aware of below. We consider these companies
our primary competition, and provide direct links to them.
We do this
to help you feel as comfortable as possible with the process of selecting
sources for online advertising. Who else provides links to
the competition and offers a money back guarantee if you are not satisfied.
We are that confident in what we have to offer
Limos.com
The most popular
source for limo advertising on the internet is a site called limos.com.
They have been on the net the longest and generate the largest amount of
traffic. We are one of their largest affiliates, currently earning
over $1500 per month through referring them traffic. Their advertising
model operates on a cost per lead basis ($0.79 - $1.19) where you pay each
time someone provides theire information to be contacted.
LimoLink.com
Another popular
site is LimoLink.com. They operate on a different model where companies
need to go through a rigorous process to be approved as affiliated companies.
They must agree to accept "whoesale" pricing for referrals from LimoLink.
I don't have the specifics but you would be paying a much larger portion
but only on actual trips.
LimousineDirectory.com
We just found
this site not too long ago, so I'm not that familiar with them, but the
offer on their website is a good one. They offer a $30 per year listing
for your company and claim to have the largest database of limousine companies.
You need to understand your company may be listed with many other companies,
so the traffic may be minimal. We were not successful in finding
them through various search engines so can not speak to the level of traffic
they may be getting.
At $30 per
year we would recommend you trying their service in addition to ours.
Have a question ?
Jay Bauder
(815) 293-0986 / designteks@yahoo.com
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